Countering Counterfeits & Imitations

Your product development, designing and merchandising team may have spent days or months to come up with something new or your overseas collaborator may have authorised your company to supply a much awaited product in the local market, but how much time does an imitator need to fake your product and make some easy money?

You are robbed off your creativity & efforts as fake products flood markets, impacting consumers as well as producers.

The flip side of technological advancements has exposed us to a new form of fraud, though it has been around for years now...Counterfeits & Imitations.

This level of plagiarism has stormed various industries across the globe, cutting profits and doing irreversible damage to goodwill & consumer base.

A recent raid on several Mumbai warehouses revealed counterfeits worth over Rs.6.66 crore, and as per industry sources, it is just the tip of iceberg (Source: The Hindustan Times, HT City, New Delhi, May 20, 2008).

No industry has been untouched by what they are calling “Brand Terrorism” as vigilance is the key word to flush out these “Terrorists”.

Counter “counterfeits” with Tattv Consulting: Let your creative team unveil the best of trends as we look after this aspect of your business. Our investigation team, with almost 3 decades of experience and PAN India presence, has unearthed such scams in the past as we continue to upgrade ourselves with latest gadgetry.

So, be it the latest pair of jeans, sun glasses or that anti ageing cream, we will ensure that your customer gets the right thing for the right price.

Contact us for details